TURN PASSION INTO PROFIT

Launch your webshop in minutes
- zero tech skills needed

Create Webshop

No Fees. No Credit Card Needed. No Obligation. No Cap.

Thorborg qoute

ARE YOU A FIRST-TIME ENTREPRENEUR?

Then SHUP is the perfect match.


CREATE YOUR WEBSHOP TODAY

No commitments. No startup fee. No credit card required.

Thorborg qoute

A webshop is a big step towards a successful e-commerce journey!


If it's your first time embarking on an e-commerce adventure, it can be both overwhelming and daunting for many. Many who have good ideas and big dreams are often stopped by complicated IT solutions and complex processes before they even get started.

Therefore, SHUP's goal is to offer the absolutely easiest webshop system, so even those without major IT skills (or those with no interest in it) can easily and simply start their own webshop in just minutes.

As we at SHUP believe - You should spend your time on what you love..
- And it's often not a complicated webshop solution.

Thorborg qoute



Start your first webshop today


SHUP - For all types of entrepreneurs.


You can start a webshop whether you have one product or one million products.

Just like the possibilities are endless when it comes to what you want to sell. The most important thing is to take the first big step. Namely, to create your webshop. This process has previously been lengthy and resource-consuming, but that's over now! With SHUP, you can take that big step in just minutes.

If you see yourself in one of the categories below, click in and see examples of other webshops and read more about why SHUP is the perfect choice for you!


This is SHUP




Mød andre der sælger med SHUP

- vi kalder dem Hjerterne bag Værkerne












SHUP is for


For Artists & Crafters

Creating art, jewellery, clothes or crochet?

Showcase your creations like a Pro!

Artists & Crafters

Entrepreneurs & Shop Owners

Starting a business or need a webshop?

SHUP makes it easy—no tech skills required.

Entrepreneurs

Instagram & Facebook Shops

Selling on Instagram, Facebook, or your blog?

Set up a killer webshop in just 10 minutes!

Shop Owners

It's never been easier to get started as an entrepreneur!

The internet is booming with smart and simple solutions for those who want to sell online but don’t want to spend time on complex tech.

Whether you're a new entrepreneur or looking to take your hobby to the next level.

Thorborg quote

Martin Buch Thorborg
Co-owner of SHUP and CEO at Visma Dinero

others have created a webshop today 6

Pricing


9€/mo. Annual payment (save 28%)
Prices exclude VAT.

GRATIS
Complete webshop with built-in payment system.
0,-
That’s right, it’s free!
  • Webshop på shup.dk
STARTER
Plug and play webshop with easily manageable features.
139 kr./md*
12€/mo. with monthly payment.
  • Webshop på din webadresse
  • Reklamefri webshop
PRO+
The full package with additional backup and much more.
589 kr./md*
99€/mo. with monthly payment.
Automatisér din markedsføring med AI (kunstig intelligens)

Vil du have flere kunder – men har ikke tid (eller lyst) til at nørde med markedsføring?
Så er Pro+ med automatiseret marketing skabt til dig!



Hver måned får du en klar-til-brug marketing planskræddersyet netop til din webshop!

Marketing planen indeholder:

  • Klar-til-brug opslag til Facebook og Instagram (inkl. billeder, tekst mm.)
  • Færdigt forslag til nyhedsbrev – lige til at sende ud
  • Hurtigt nemt SEO-forslag til bedre Google synlighed - uden krav om teknik
  • Meta tekster til bedre Google synlighed optimeres automatisk
  • ALT tekster til bedre Google synlighed optimeres automatisk
  • Sitemap til bedre Google synlighed og andre søgemaskiner ajourføres automatisk
  • Automatiseret status på nye nyhedsbrev-tilmeldinger måned for måned
  • Overblik over hvor dine kunder kommer fra
  • Overblik over hvad dine kunder klikker på
  • Overblik over hvilke produkter der sælger bedst måned for måned
  • Overblik over hvor mange der har klikket på dine delinger

Vi klarer automatisk en række marketingopgaver for dig:
Vi opdaterer automatisk dit Google sitemap, holder styr på SEO-tekster og nyhedsbrev-tilmeldinger – uden at du skal røre en finger. Det sker automatisk!

Vi laver automatisk Facebook/Instagram opslag, nyhedsbreve og SEO til dig:
De genereres automatisk måned for måned!
Du skal blot klikke kopier /sæt ind (også billeder) - resten er gjort for dig!

Vi opsætter automatisk Google Analytics som fortæller dig hvad der sælger:
Du får et simpelt overblik over hvor dine kunder kommer fra, hvad de laver på din webshop og hvad der sælger. Med det info, ved du hurtigt hvor du skal fokusere.

Ingen teknik. Ingen bøvl. Ingen spildtid.
Du sparer timer hver måned og får konkrete idéer, der øger salget i din webshop.

Det virker.
Virksomheder, der bruger automatiseret marketing, oplever flere kunder, større ordrer og tydelig vækst – helt uden at bruge mere tid.
Funktion GRATIS STARTER PRO PRO+
Generelt
Webshop på shup.dk (f.eks. mitfirma.shup.dk)
Webshop på egen webadresse (f.eks. www.mitfirma.dk)
5 email-adresser til webadressen (f.eks. mail@ditdomæne.dk)
Ingen reklamer for SHUP på din webshop
Gratis SHUP app til iPhone og GooglePlay
Modtag SMS ved hvert salg
Opret alle de produkter du vil
Modtag alle de ordrer du vil
Lagerstyring
Produktvarianter (f.eks. salg af produkter i flere farver)
Funktioner
Support på chat, email og telefon
Lav rabatkoder
Send nyhedsbrev
Statistisk
Starter designskabeloner
Pro designskabeloner
Lav gavekort
Marketing og salg
Link til Instagram og Facebook
CSV eksport til Google- og Instagram Shopping
Webshopskole med videoer og artikler
Automatiseret marketing med kunstig intelligens [ NYT ]
Betalingsmuligheder for dine kunder
Forbind med ShupPay (Ingen oprettelse eller binding)
MobilePay (OBS: kræver ShupPay el. tlsvarende)
Sikker betaling (SSL krypteret)
Forbind med Stripe
Forbind med QuickPay (Clearhaus/Nets)
OBS: Kræver abonnement hos QuickPay
Forbind med andre systemer
Automatisk bogføring med Dinero eller Billy
OBS: Kræver Dinero Pro eller Billy Pro.
Print fragtlabels direkte fra din ordreoversigt med Shipmondo
OBS: Kræver Shipmondo som er gratis i oprettelse.
Mål dit marketingforbrug og salg med Facebook Pixel
Send professionelle nyhedsbreve med Mailchimp
Forbind Google Tag Manager
Sælg alkohol, tobal m.m. med MitID aldersverifikation
OBS: 1 kr. pr. MitId-verificering.
Vil du sælge til udlandet?
Webshop på Engelsk
Tillad ordre fra udlandet
Valuta og momssats fra udlandet
Alt det andet
Sitemap til bedre Google synlighed
Tilpasset mobiler, tablet og computere
Medlemsrabatter hos Dinero, Billy, Lunar mm.
Gendannelse af slettede produkter og kategorier.

New domain registration or transfer €25. Please note: You own the domain you register with us, whether you use SHUP or not.
Registration fee included first annual payment.
After that, subscriptions are renewed annually
Prices exclude VAT.

Create Webshop

We take 0% commission on orders. No Startup Fees. No Obligation.

Use the SHUP app


With the SHUP app, you get an overview of your webshop directly on your phone. You can view and manage new orders, handle and edit products, take new product photos, see visitor statistics, and much more - just like on your computer. Only much, much easier.



Nu på Google Play


Thorborg quote

For those who want to sell
interior

Design Templates


Choose the design that best fits your style.


Artistic Light

Et let og elegant design til simple produkter
- i lyst udtryk.

See live preview


Artistic Dark

Et let og elegant design til simple produkter
- i mørkt udtryk.

See live preview


Minimalistic

A clean, simplistic design that highlights your products.


See live preview


Inspire

Engage customers with a stylish layout featuring
your images and compelling text.

See live preview


Instastyle

Selling on Instagram? Keep the same
look and boost sales with this template.

See live preview

One Product

Got just a few items?
Showcase them perfectly with this design.

See live preview


Besøg andre der users



Camilla Boman Jensen
Visit webshop

Kurser hos Keramoda
Visit webshop

Katrines Have
Visit webshop

Weihrauch Keramik
Visit webshop

Nørrebro Keramik
Visit webshop

Fru Boysen
Visit webshop

Gamle Streger
Visit webshop

Living Feature
Visit webshop

3000+

Happy SHUP users

4.8

Trustpilot score

100%

Dedicated support

400+

Webshops created

Features


Shockingly easy!

SHUP is as easy as spilling your coffee or eating tacos on Tuesday. It’s so user-friendly, anyone can jump right in.

Free support

We were basically born ready to help out! Slide into our chat or just plain old email us. We promise to respond faaaast!

Speedy Stuff

No one likes slow internet! SHUP webshops score top points for speediness. High speed means better rankings on Google. Meep Meep.

Mobiles, Tablet, and Computer friendly

SHUP webshops are optimized for all devices — PC, Mac, and mobile. Anything else would be silly.

Reliable Servers & Daily Backups

SHUP runs on top-tier servers with near-zero downtime and daily backups for extra peace of mind.

Top-notch Security

We ensure top-notch security, full GDPR compliance, and respectful handling of your data.

Google-Optimized

SHUP webshops are designed for top search rankings, so you can climb the Google ladder quickly.

Experts recommend SHUP

Top webshop and marketing pros endorse SHUP.

Designer Templates

Pick from stylish templates. Easily customise colours, images and text.

Simple Stats

No need for complex analytics—SHUP gives you a straightforward daily visitor count.

Free Text Notifications

Get a free text message every time you receive a new order.

Secure Payments

SHUP uses SHUPPay and Stripe or you can integrate with NETS or Clearhaus payment agreements.

Get started Today

About SHUP


Hey there! We’re SHUP
Forget the days of pricey web agencies or your tech-savvy uncle.
We believe starting a webshop should be a breeze for everyone—no tech skills needed.

Our mission? To create the world’s simplest webshop system. That’s what sparked SHUP!
Crafted by a team of e-commerce pros with over 20 years of online selling experience and shaped by user feedback,

SHUP is designed to make your webshop journey effortless.

Martin Buch Thorborg

Medejer / Investor

Nicolai Frisch

Medejer / Investor

Kian Bayat

Mathias Spiegelhauer

Development

Søren Risager

SEO and Google expertSemo.dk

Kristian Falkenberg

Product and Founder

Contact



Shup ApS
Copenhagen · Denmark · VAT DK42974048
www.goshup.com

LINK YOUR SHOP TO EVERYTHING YOU NEED


With SHUP, easily integrate with payment methods, shipping services, Instagram, and Facebook.





Lunar Bank
Visma Dinero
Dansk Erhverv
Unge iværksættere

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